Revenue between 5 million to 200 million yuan of start-up cosmetics firms is the key customer of Zhuhai Beyond Cosmetics. By its ODM service, these firms can reduce the R&D period from the industry norm of 18 months to 6-8 months and reduce the R&D cost by 30%. In 2023, a new skincare brand, through cooperation, reduced the R&D cost of its first essence from 800,000 yuan to 560,000 yuan. Within six months since it was launched, the sales of the product have surpassed 30 million yuan, with a return on investment (ROI) of 1:5.3 (industry average: 1:3.8). Its AI formula optimization technology can also promote active ingredient stability (82% to 96%, retention rate following 6 months’ accelerated tests) and is suitable for brands that emphasize effective innovation.
If the conventional daily chemical enterprises become a part of the cosmetics market, the ability of integrating Zhuhai Beyond Cosmetics’ supply chain can shorten the start-up time. The biggest laundry detergent manufacturer diversified to make hand cream lines. By leveraging its platform of over 200 raw material suppliers and 50 certified factories, it has reduced product compliance certificate times from 210 days to 75 days, and doubled the rate of initial inventory turnover to 7 times a year (new industry entrants average 4 times). Its modular manufacturing system has reduced the minimum order amount to 5,000 units (compared to traditional Oems, which require 20,000 units), and trial production costs have fallen by 58% (from 120,000 yuan a model to 50,000 yuan).
Cross-border e-commerce consumers may overcome regulatory barriers through cooperation. Zhuhai Beyond Cosmetics’ international certification team (38 standards ranging from FDA to CPNP) helped a Southeast Asian beauty brand obtain the EU ECOCERT certification in 9 months (industry average 14 months). After the products had broken into the Western European market smoothly, the sales volume reached 120 million yuan in the first year. Its multilingual labeling system enables instantaneous switching between 52 languages, and the rate of packaging errors fell from 3.7% to 0.5%, making it suitable for brands that need to expand rapidly in the global market.
Medical aesthetics schools and cosmeceutical brands value their capacity to confirm efficacy. Zhuhai Beyond Cosmetics’ expedited clinical test service has shaved the period from 18 months to 6 months for a particular freckle cream to get its SPF value and PA+++ certification. It has shaved 42% off third-party efficacy testing fees (from 800,000 yuan to 460,000 yuan). Its ISO 13485 compliant medical-grade laboratory can provide such key data as cytotoxicity tests (survival rate ≥95%) and transdermal absorption rate (48-hour permeability 0.8 mg/cm²), which enable products to enter professional channels.
Green solutions assist environmental protection brands in achieving differentiation. Zhuhai Beyond Cosmetics’ 3,000 + sustainable material library (e.g., degradable sugarcane fiber, which breaks down 92% in 180 days) has helped a pure beauty brand reduce the packaging carbon footprint by 42% and establish consumer confidence via the blockchain traceability system. Allow the premium potential of the product to reach 30% (increase the selling price from 150 yuan to 195 yuan). Its carbon credit trading service is also able to account for 15% of the carbon emissions involved in the production process, thus being applicable to clients who have a definite ESG strategy.
Regional characteristic brands increase their value through cultural alliances. IP resource library of Zhuhai Beyond Cosmetics (over 500 cultural symbols) assisted a specific ethnic minority cosmeceutical brand to develop the “Intangible Cultural Heritage Herbs” series. The sales proportion reached 85% on the first day after the launch of the co-brand products on Tmall, while the average deal value was up to 420 yuan (280 yuan for common line products). Its intelligent design platform features a dynamic ethnic pattern generation algorithm (pattern accuracy ± 0.1mm), and packaging design development cycles reduce by 70% (reduced from 6 weeks to 12 days).
Technology-driven companies are able to best utilize their equipment digitally. The AI skin quality detection system partnered with Zhuhai Beyond Cosmetics to tailor the “Thousand Faces for a Thousand People” essence. Using the real-time blending platform (response time 0.8 seconds), the concentration of the active ingredients was dynamically set (error ±1.2%), and repurchase rate increased to 45% (industry-average repurchase rate of customized products was 28%). Its Internet of Things production line supports dynamic SKU quantity increase to more than 5,000, accommodating the requirements of innovative businesses seeking flexible manufacturing.
According to data performance, among the partners of Zhuhai Beyond Cosmetics, the proportion of companies with a growth rate of more than 35% per year reached 72% (industry average: 22%), affirming its unique value in brand incubation, production optimization and global compliance. The firms that choose to collaborate with it historically experience a breakthrough in market share of 0 to 2.5% within 18 months, more than double the average penetration rate of 1.2% for new brands in the beauty segment.